The typeface used in the Dallas Cowboys logo features bold, spaced-out letters that resemble the typography seen in Old West posters.
Learn more about the history, colors, and typography of the Dallas Cowboys logo in the article “Dallas Cowboys Logo: History, Meaning, and Symbolism“.
When to Use the Single-Lined Wordmark “COWBOYS” in Blue
The use of the Single-lined wordmark “COWBOYS” in blue depends on the Dallas Cowboys’ visual identity guidelines, but it is typically applied in specific contexts to complement the primary logo (the lone star). Here are the main situations where this wordmark may be used:
Secondary Identity
•The wordmark can serve as a secondary identity, especially in contexts where the primary logo (the star) is already present. It acts as a visual reinforcement of the team name.
Promotional Materials
•Merchandise: Used on hats, t-shirts, mugs, and other promotional items where the team name needs to be highlighted.
•Advertising Campaigns: Featured in banners, flyers, and digital ads to emphasize the “COWBOYS” name.
Digital Use
•Websites and Apps: It can appear as a header or part of graphic elements on web pages and apps related to the team.
•Social Media: Ideal for posts requiring clear and simple branding without using the full logo.
Signage and Events
•Stadiums: The wordmark is suitable for signs and displays, especially in areas where the primary logo might not be as visible.
•Official Events: Used in branding scenarios such as media events, press conferences, or fan gatherings.
Text-Only Contexts
•When complex graphic elements like the star are not appropriate, the blue wordmark is a simpler and more effective choice.
Specific Usage Guidelines
While these are common applications, the official use of the wordmark must follow the Dallas Cowboys brand guidelines, ensuring:
•The correct color (team-specific blue – HEX #003594 or Pantone PMS 654 C).
•The official font (Cowboys by Sharkshock).
•Proper proportions and spacing as outlined in the brand identity manual.
If the wordmark is used by third parties, official authorization is required to avoid copyright violations.
